Eight principles of project selection 
 1, the best time to cut into the principle (the company has just started, you may be the top 500 franchisees in China) 
 2, the unique principle of the market (with three patents, unique) 
 3, to meet the needs of the middle class the principle of (income position is rich focus on health and quality of life of women) 
 4, with market penetration, the effect was the principle (and market similar products, the effect is immediate, cost-effective Excellent) 
 5, less the principle of after-sales service (sanitary napkins are disposable supplies, women will use little or no after-sales service) 
 6, there is a market principle carrier (through word of mouth nature of women to spread) 
 7, to meet the various needs of the principles (in addition to its own uses, as well as health-care sterilization, preventive effect) 
 8, the need to repeat the principle of consumption (the basic monthly menstrual women use pads for daily use will be repeated consumption rate)